Every design decision we make is rooted in research: who you are, who you are competing with and who you are trying to attract. We work from that foundation outward, which is why the results feel coherent rather than assembled from parts.
The core deliverables are the ones that will actually be used: a primary logo with its clear-space and size rules, a secondary mark or wordmark where relevant, a colour palette with precise values for both screen and print, a typography system with specific weights and scales, and any supporting graphic elements that will appear across your brand applications.
We document everything. The brand guidelines we deliver are designed to be used by other designers and your own team, not just to sit in a folder. Each decision is explained so that anyone working on your brand after us can maintain the standard.
Brand identity projects deliver in 3 to 4 weeks from kickoff, including three concept directions and agreed revision rounds.